
Zena Krogedal
Empowering lives through faith, business, relationships, and real estate – guiding you to build a foundation of purpose, success, and lasting impact.
Unleashing Potential & Empowering Change
Zena Krogedal is a Certified Business and Life Coach trained by Coach Michael Burt, America’s Coach, and has completed an intensive Life Coaching Master Class with Tim Storey, Celebrity Life Coach. With over 26 years of experience, Zena is a driven professional whose expertise spans business operations, customer service, marketing, project management, real estate sales and investing (both commercial and residential), as well as relationship and marriage coaching. Her journey began when her family immigrated from Vietnam to the United States in 1975, exemplifying the true essence of the American Dream through her unwavering dedication and tireless efforts.
Zena has earned widespread recognition for her innovative and transformative approach to coaching, blending her professional expertise with a deep understanding of spiritual and personal growth. As a Bible Coach, she empowers individuals to uncover the life-changing teachings of Scripture, fostering spiritual growth that becomes the foundation for healthier relationships and professional success. Her profound insights have made her a sought-after speaker, captivating audiences with actionable strategies to build stronger connections, maximize business potential, and lead fulfilling lives.
In the face of challenges, Zena’s leadership truly shines. She remains focused and determined, consistently delivering exceptional results. Beyond her professional achievements, she is a compassionate coach, offering invaluable guidance to individuals and couples seeking clarity, growth, and transformation in both their personal and professional lives.
Zena’s commitment to making a positive impact extends to her philanthropic endeavors, including advocacy for veterans, education, and community development. She passionately believes in the power of giving back, using her time and resources to uplift others and drive meaningful change.
With an unyielding passion for empowering individuals, transforming lives, and creating lasting impact, Zena redefines what it means to achieve the American Dream. She tirelessly helps others realize their limitless potential, inspiring them to thrive in every aspect of life.

speaker
— ABOUT Me
On the stage
Zena Krogedal is a refugee-turned-entrepreneur, ministry leader, and nationally recognized veteran advocate whose story embodies resilience, faith, and the power of rebuilding against impossible odds. After fleeing Vietnam in 1975 with her family, she grew up to build a successful career, multiple businesses, and mission-driven initiatives dedicated to strengthening families, empowering veterans, and helping individuals transform adversity into lasting impact.
Today, Zena is known for delivering deeply moving keynotes that go beyond motivation to create real transformation. Through her signature Living the Dash™ message, she challenges audiences to rethink success, rediscover what truly matters, and intentionally build a life and legacy that outlives titles, achievements, and circumstances.
Blending raw personal experience, faith-rooted wisdom, and marketplace credibility, Zena speaks with uncommon authenticity to leaders, professionals, faith communities, and organizations seeking more than inspiration - they want clarity, courage, and lasting change.
Audiences leave renewed, equipped, and empowered to move from survival to peace, from adversity to strength, and from success to significance.
If your event aims to challenge hearts, shift perspectives, and ignite meaningful action, Zena delivers a message your audience will not forget.










